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Applied Systems acquires Cytora to extend AI capabilities across the digital roundtrip of insurance. Learn More

European Leadership

  • Dave Chapman

    Chief Revenue Officer, Applied Systems Europe

    Dave Chapman, Chief Revenue Officer, Applied Systems Europe, is responsible for leading Applied’s Sales & Marketing teams in Europe. Prior to Applied, Dave worked in the insurance technology industry for over 18 years at SSP where he was responsible for the Broker business, as well as all client relationships throughout Europe, the U.S. and the Caribbean. Prior to this role, Dave held a number of positions within Sales & Account Management, having joined the business as a Sales graduate in 2002.

  • Darren Fegan

    VP, Finance, Applied Systems Europe

    Darren Fegan, VP of Finance, is responsible for the financial function at Applied Systems Europe and ASE Software Ireland. Darren joined Applied in 2016. He started his career in practice with PKF-FPM, where he completed his Chartered Accountants Ireland professional exams. He then moved into the industry gaining experience in retail, property management, recycling and logistics. Darren holds a post graduate and a master’s degree from the University of Ulster.

  • Stephen Murphy

    VP, Customer Experience, Applied Systems Europe

    Stephen Murphy, VP Customer Experience, Applied Systems Europe, leads Applied’s customer experience organisation in Europe, including the strategic direction for the company’s services, support, and customer success programs. Stephen joined Applied in 2020 with more than 10 years of management consultancy specialising in the Insurance vertical within Accenture’s Financial service organisation. Stephen has deep domaine expertise in transformational change leading large scale delivery teams across Europe and Asia Pacific. Prior, Stephen spent time at Abtran, Irelands largest homegrown BPO.

  • Dan Birkby

    VP, Software Engineering, Applied Systems Europe

    Dan Birkby, Vice President of Software Enginerring, is a technology executive with over two decades of experience leading software engineering teams and delivering enterprise-grade solutions. As Vice President of Software Engineering at Applied Systems Europe, he oversees Product and Engineering for Europe, driving product strategy, agile transformation, software delivery, and risk management aligned with business strategy. Prior to his current role, Dan held senior engineering leadership positions where he successfully led teams across fintech and telecommunication domains, implemented robust development practices, and championed continuous improvement. Dan holds a degree from the University of Exeter and is based in Bristol, UK.

Global Leadership

  • Graham Blackwell

    Chief Executive Officer

    Graham Blackwell, leads Team Applied and is responsible for the company's overall strategy and operational execution. Graham joined Applied in 2020 from SMS Assist, where he led the company’s sales, marketing and strategy functions as Chief Revenue Officer. Prior to SMS Assist, Graham spent almost eight years with Bain Capital’s Private Equity operating team where he worked closely with the boards and management teams of Bain Capital’s portfolio companies. Before that, Graham was an associate partner with McKinsey & Company and a consultant with Accenture. He holds an MBA degree from the University of Chicago’s Booth School of Business and BBA degree from Ohio University.

  • Brittany Smith

    Chief Financial Officer

    Brittany Smith, Chief Financial Officer, joined Applied in 2025 after serving as chief financial officer of ShipBob, a global supply chain and fulfillment platform for SMB and Mid-Market ecommerce merchants. She previously worked at CDW Corporation, a multi-brand provider of information technology solutions to business, government, education and healthcare customers in the United States, the United Kingdom and Canada, as Vice President, Investor Relations and Financial Planning & Analysis. She joined CDW after serving as CFO of Envoy Global, an immigration service provider that combines access to top legal talent with industry-leading technology. Prior to Envoy Global, she was at Madison Dearborn Partners, a private equity investment firm, where she focused on investments in technology, media and telecommunications services and at Morgan Stanley Capital Partners, the private equity arm of Morgan Stanley. Brittany has 25+ years of experience working with companies to develop long-term growth plans, gain market share, expand product and solutions offerings, and improve profitability and cash flow. She earned a bachelor’s degree in economics and international studies from Northwestern University and a master’s degree in business administration from Harvard Business School.

  • Lance Williams

    Chief Product Officer

    Lance Williams, Chief Product Officer, leads the Product & Design organization for Applied and EZLynx, driving product strategy for the agency side of the business and spearheading Applied's AI-first product strategy. Before joining Applied, Lance served as Chief Product Officer for TurboTax and Intuit's AI-driven Expert Platform, leading the growth of TurboTax Live from its earliest stages to more than $1 billion in annual revenue. Previously, he held product leadership roles at Apple, where he led the product organization responsible for strategic products and services across Apple's global online stores, including Apple Pay and Apple Business Chat. He holds an MBA from the Helzberg School of Management at Rockhurst University.

  • Chris Borgmeyer

    Chief Customer Officer

    Chris Borgmeyer, Chief Customer Officer, leads Applied's CX organization, driving customer-centric innovation and operational excellence at scale. Since joining Applied in 2021, he has delivered consistent improvements in customer experience, delivery, and scalability. Previously, Chris served as Vice President of Operations at SMS Assist, leading day-to-day operations for the Residential division across more than 186,000 service locations. Earlier in his career, he spent more than a decade at Briefing.com, a leading provider of real-time market analysis, rising to Chief Operating Officer with oversight of operations, product management, and strategic planning. Chris holds an MBA from the University of Chicago Booth School of Business and a bachelor's degree in Finance from the University of Nebraska.

  • Josh Glover

    Chief Revenue Officer

    Josh Glover, Chief Product Officer, is responsible for the company's product vision and product management teams. Josh brings more than 15 years of experience building and leading revenue teams at fast-growing software companies. Most recently, Josh served as President and Chief Revenue Officer at FloQast, an AI-powered accounting platform company, where he led sales, marketing, partnerships, and customer success. Before FloQast, Josh spent over a decade at nCino, an AI-powered banking software company, growing with the company from its early days as a startup all the way through serving as its President and CRO as a public company. Josh is also a decorated war veteran, having served as a Marine Corps Special Operations and Infantry Officer with multiple combat deployments.

  • Courtney Rains

    Courtney Rains

    Chief Marketing Officer

    Courtney Rains, Chief Marketing Officer, is responsible for Applied’s global marketing strategy. Rains has held a number of leadership positions at Applied and led the Company’s brand transformation, helping to position Applied as the technology company revolutionizing the insurance industry. With more than 10 years of experience in technology marketing and crisis communications, her expertise and unrelenting commitment to growth ensure that she brings the best out of those around her for the success of the team and broader company. She has prior marketing experience at big tech companies like Qualcomm and holds a bachelor’s degree from the University of Notre Dame.

  • Rich Cohan

    Chief Legal Officer

    Rich Cohan, General Counsel and Corporate Secretary, is responsible for the legal and corporate governance activities of Applied. He joined Applied in 2019 and brings more than 20 years of experience in legal and business roles, including in both the software and insurance industries. Prior to Applied, Cohan ran European Operations for Workiva Inc., a SaaS provider of corporate reporting solutions. Previously he was General Counsel and Corporate Secretary of Athene USA (formerly Aviva USA), a leading provider of life insurance and annuity products. Previous experiences include a corporate attorney at the law firms of Skadden, Arps, Slate, Meagher & Flom and Katten Muchin & Zavis, as well as a CPA with Price Waterhouse. Cohan received his law degree from the University of Chicago and his bachelor’s from the Wharton School of Business at the University of Pennsylvania.

  • Keith Olson

    Chief Technology Officer

    Keith Olson, Chief Technology Officer, is responsible for the company’s global engineering organization and technology strategy. He is focused on modernizing Applied’s core systems, accelerating delivery velocity, and transforming the company into a premier platform for the insurance industry. Keith joined Applied from Intuit, where he spent over a decade in senior engineering leadership roles across TurboTax, QuickBooks, Mint, and the company’s core platform organizations, leading globally distributed teams for highly regulated financial products serving tens of millions of customers. Previously, he served as Director of Product Development at Amazon, where he led the Seller Business applications handling over 1 billion transactions daily. Known for building high-performing engineering cultures grounded in clear ownership and API-first architecture, Keith holds a background in software engineering and operates at the intersection of product strategy, large-scale systems, and organizational transformation.

  • Chase Petrey

    President, Strategic Business Units

    Chase Petrey, President of Strategic Business Units, is responsible for Financial Management and Benefits Solutions. He oversees the growth, strategy, product, and engineering teams behind Applied Pay, Applied Recon, Epic Accounting, and Applied's Benefits Solutions. Chase brings a diverse background in enterprise software, fintech, SaaS, and analytics. Before joining Applied, he served as Global COO for Paytm's Pi business and GM of Paytm North America, and previously founded Podium's fintech business as GM of Podium Payments. Earlier in his career, he held leadership roles at MaritzCX (now Qualtrics), including COO for Europe, Middle East & Africa and Vice President of Asia Pacific. Chase also serves as President of the Salt Lake City Chapter of Silicon Slopes, a nonprofit that empowers Utah's tech community to learn, connect, and grow. He holds a bachelor's degree in political economics and business management from Brigham Young University.